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HERE AT RAE LAWSON PRODUCTIONS

We Don’t Do Ordinary.
We Create the Uncommon Experience.

Rae Lawson Productions is a creative agency specializing in experiential events and brand storytelling. We curate immersive moments that connect people, spark emotion, and leave a lasting impression.

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ABOUT US

Crafting Experiences That Move People.

We believe that events are more than gatherings—they’re powerful storytelling moments. At Rae Lawson Productions, we bring strategy, creativity, and flawless execution together to deliver experiences that engage, inspire, and transform. From concept to curtain call, our team ensures every touchpoint feels intentional and unforgettable.

Our work spans conferences, cultural gatherings, brand activations, and high-profile celebrations—all designed with purpose and precision.

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OUR SERVICES

Four Ways to Work With Us

From a single strategy session to full executive production, every engagement starts with the same goal: an experience that moves people. Organizations with a full calendar of events can also bring us on as their Creative Director on Retainer.

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STRATEGY SESSION

$995

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THE EXPERIENCE BLUEPRINT

From $5,000

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SIGNATURE PRODUCTION

Custom investment

Ninety focused minutes on your event’s goals, audience, experience, budget and timeline, plus a written Action Brief within three business days. The fee is credited toward a Blueprint booked within 30 days.

The complete vision for your event in three to four weeks: concept, experience deck, guest journey, space plan, budget framework and run-of-show. Built to win over your board and sponsors.

Full creative direction and executive production from concept through show day and wrap. One point of contact, a team for every detail, and vendors who contract with you directly.

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MEET OUR FOUNDER

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Randi Yarrell
Founder & Executive Producer

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Randi Yarrell is an experiential producer and creative strategist known for her ability to transform vision into reality. With over a decade in event production, she has curated experiences for brands, organizations, and communities that value authenticity and innovation.

Driven by her belief that “details tell the story,” Randi leads with both creative intuition and operational excellence—bringing calm, clarity, and craft to every project.

Working With the Best Clients and Partners

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Experiential event production & creative direction · Dallas, Texas

info@raelawson.com · @raelawson_productions

© 2026 Rae Lawson Productions. All rights reserved.

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